Athleta: Fitness Fashion Show Like No Other
The Athleta Crush of Adrenaline fashion show had everything including my two favorite things fitness and fashion!
The adrenaline-fueled performance consisted of a series of sequences choreographed by world renowned choreographer Luam Keflezgy (who’s worked with the likes of Rihanna, Kanye West, Beyonce and Britney Spears); and styled by New York Stylist, Zanna Roberts Rassi (also Marie Claire Senior Fashion Editor, E! News and TODAY show fashion correspondent).
The show highlighted all types of fit women with different athletic bodies, this mirrors the Athleta customer! From modern dance to acrobatics no matter what workout is your preference Athleta has the right apparel for your lifestyle and workout.
The show took place in an oversized two-story installation created to showcase the highest degree of performance. Product from Athleta’s Fall ’14, Winter ’14 and Spring ’15 collections was featured, along with a series of exclusive anoraks designed specifically for the fashion show.
For more information visit: Athleta
Training minds, changing bodies!
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