SHASHI Barre Socks Interview

I was introduced to SHASHI during a photo shoot for Nadia Murdock Fit and I absolutely fell in love with the brand the their mission. Female owned businesses that make it a mission to help other female entrepreneurs is my kind of company. Continue reading my interview with Natalie to learn more about SHASHI and how their socks stand out against the rest.


NMF: How did you get your start in fitness? Do you have a dance background?

SHASHI: My Mom was an Olympic athlete, so exposure to sports at a young age was inevitable. I began ballet at 6 years old and have always loved movement and dance!

NMF: How do you keep fit and healthy?

SHASHI: Keeping fit and eating healthy is not only important to me but important for my family.  Pilates is my lifestyle, and I have introduced the method to my son as well, who is completely loving it!  But I love to dabble! So I may turn up at the Barre, in a Megaformer class, or even laughing my way through a Zumba class!


NMF: What are people saying about Shashi? 

SHASHI: Several things come to mind.

-Customers love the fashion-forward focus of our socks and the versatility. We like to say from studio to street. Whether completing the look of any floor based activity or staying comfy in a pair of heels or boots, SHASHI socks rock! 

-I am also proud to say that our customers are not only impressed with the quality and beauty of our socks, but with how we operate our business.

-In today’s age. nothing could make me more proud!

NMF: What makes your sock brand stand out against the rest

SHASHI: SHASHI socks are THE original mesh grip performance socks on the market and our features are what makes us unique. Our patented design offers a barely-there feeling with mesh upper panels. Fabric selection is key, which is why we use COOLMAX® - a proven moisture wicking technology that keeps your feet dry and comfortable. Left and right foot design provide a more custom fit. Perfect sized grips provide stability without being too large to be noticeable.

SHASHI colors are classic and elegant, designed to be the ‘it’ accessory in your wardrobe. SHASHI socks can be found at the intersection of fashion and function.

NMFIT is selling SHASHI Barre Socks! Visit the NMFIT store to grab yourself a pair.